1. Our Commitment to Accessibility
It Matters Lda is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards.
It Matters Lda
Tax/VAT Number: PT516373978
Registered Office: Rua Vieira Pinto 109, 4430-254 Vila Nova de Gaia, Portugal
Accessibility Contact: accessibility@brandingstudio.ai
2. Conformance Status
The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA.
Current Conformance Status
BrandingStudio.ai is partially conformant with WCAG 2.1 Level AA. "Partially conformant" means that some parts of the content do not fully conform to the accessibility standard. We are actively working towards full conformance.
3. Accessibility Features Implemented
BrandingStudio.ai includes the following accessibility features:
3.1 Keyboard Navigation
- All interactive elements are accessible via keyboard (Tab, Enter, Space, Arrow keys)
- Visible focus indicators on focusable elements
- Logical tab order throughout the interface
3.2 Screen Reader Support
- Semantic HTML5 elements for navigation and page structure
- ARIA labels for key interactive components including dialogs, navigation, and alerts
- Alternative text for informational images
- Descriptive link text (no "click here" links)
- Form labels associated with inputs using standard HTML attributes
Tested with:
- NVDA (Windows)
- JAWS (Windows)
- VoiceOver (macOS, iOS)
- TalkBack (Android)
3.3 Visual Design
- Color Contrast: High-contrast dark theme designed to support readability across different visual needs
- Resizable Text: All text can be resized up to 200% without loss of functionality
- No Color-Only Information: Information is not conveyed by color alone
- Responsive Design: Works on screens from 320px to 4K resolution
- Dark Mode: High-contrast dark theme (default) reduces eye strain
3.4 Forms and Interactive Elements
- Clear labels for all form fields
- Inline validation with descriptive error messages
- Required field indicators on form inputs
- Logical grouping of related form fields
- Auto-save functionality to prevent data loss
3.5 Multimedia
- Text alternatives for all non-text content
- Captions and transcripts for audio content (brand voice samples)
- No auto-playing audio or video
- User-controlled playback (play/pause buttons)
4. Known Accessibility Limitations
Despite our best efforts, some limitations may exist. We are actively working to address the following known issues:
Current Limitations (Being Addressed)
- AI-Generated Images: Logo concepts and mockups may lack descriptive alt text as they are generated from AI prompts
- Complex Charts: Some data visualizations (radar charts, donut charts) may not be fully accessible to screen readers
- PDF Exports: Generated PDFs may not be fully tagged for screen reader accessibility
- Color Palette Generator: The color selection interface relies partially on visual perception; text descriptions are provided where possible
- Third-Party Widgets: Some embedded services (Stripe checkout, Clerk authentication) follow their own accessibility standards
- Navigation Landmarks: Screen reader landmark navigation is limited to navigation and footer regions; not all page sections are individually identified as landmarks
- Dynamic Content Updates: Some dynamic content such as loading states and notification messages may not be automatically announced by screen readers
- Administrative Tables: Data tables in the administrative interface may have limited navigability for screen reader users
- Color Contrast: Some secondary text elements may not consistently meet the 4.5:1 contrast ratio across all pages
If you encounter any accessibility barriers not listed above, please contact us at accessibility@brandingstudio.ai.
5. Compatible Assistive Technologies
BrandingStudio.ai is designed to work with the following assistive technologies:
5.1 Screen Readers
- NVDA (NonVisual Desktop Access) - Windows (free)
- JAWS (Job Access With Speech) - Windows
- VoiceOver - macOS, iOS (built-in)
- TalkBack - Android (built-in)
- Narrator - Windows (built-in)
5.2 Browser Accessibility Features
- Browser zoom (Ctrl/Cmd + plus/minus)
- High contrast mode (Windows/macOS system settings)
- Text-to-speech extensions
- Custom stylesheets for user preferences
5.3 Input Methods
- Keyboard-only navigation (no mouse required)
- Voice control software (Dragon NaturallySpeaking, Voice Access)
- Switch access devices
- Eye-tracking software
6. Testing and Evaluation
We regularly test BrandingStudio.ai for accessibility using:
6.1 Automated Testing Tools
- axe DevTools: Browser extension for automated WCAG checks
- WAVE: Web accessibility evaluation tool
- Lighthouse: Google Chrome accessibility audits
6.2 Manual Testing
- Keyboard-only navigation testing
- Screen reader testing (NVDA, JAWS, VoiceOver)
- Color contrast verification
- Zoom and text resize testing (up to 200%)
6.3 Continuous Improvement
Accessibility is an ongoing effort. We continuously evaluate and improve our accessibility practices as the platform evolves, incorporating feedback from users and evolving standards.
7. Feedback and Assistance
We welcome your feedback on the accessibility of BrandingStudio.ai. Please let us know if you encounter accessibility barriers:
7.1 Response Time
We aim to respond to accessibility feedback within:
- Urgent Issues: 1-2 business days (e.g., blocking access to core features)
- Non-Urgent Issues: 5-7 business days
- Feature Requests: Acknowledged within 7 days, evaluated for roadmap inclusion
7.2 Alternative Formats
If you need information from this website in a different format, please contact us. We can provide:
- Large print documents
- Plain text versions
- Audio descriptions for visual content
- Simplified language versions
8. Legal and Regulatory Compliance
BrandingStudio.ai strives to comply with applicable accessibility laws and regulations:
8.1 European Union
- EU Web Accessibility Directive (2016/2102): Applies to public sector bodies (not directly applicable to private companies, but we follow best practices)
- European Accessibility Act (2019/882): Applies to digital services since June 2025 (we are working towards full compliance)
- WCAG 2.1 Level AA: International standard we are working towards
8.2 Portugal
- Lei n.º 36/2011: Accessibility requirements for Portuguese websites (public sector focus)
- RNID (Rede Nacional de Informação sobre Deficiência): National accessibility guidelines
8.3 International Standards
- WCAG 2.1 (W3C): Web Content Accessibility Guidelines
- Section 508 (USA): Accessibility standards for federal agencies (voluntary compliance for international reach)
- EN 301 549: European standard for digital accessibility
9. Formal Complaints Process
If you are not satisfied with our response to your accessibility feedback, you may file a formal complaint:
9.1 Internal Complaint Process
- Email your complaint to legal@brandingstudio.ai with subject line "Accessibility Complaint"
- Include details of the accessibility barrier and your attempted resolution with our support team
- We will acknowledge your complaint within 3 business days
- A senior team member will investigate and respond within 14 days
9.2 External Resources
If our internal process does not resolve your concern, you may contact:
- Portuguese Ombudsman (Provedor de Justiça): Independent authority for citizen complaints
www.provedor-jus.pt - European Disability Forum: EU-level disability advocacy organization
www.edf-feph.org
10. Technical Specifications
BrandingStudio.ai relies on the following technologies to work with your web browser and assistive technologies:
- HTML5: Semantic markup for structure
- CSS3: Styling and layout
- JavaScript (ES2020+): Interactive functionality (required for full functionality)
- ARIA 1.2: Accessible Rich Internet Applications attributes
- SVG: Scalable vector graphics for logos and icons
Recommended Browsers:
- Google Chrome 100+ (Windows, macOS, Linux)
- Mozilla Firefox 100+ (Windows, macOS, Linux)
- Safari 15+ (macOS, iOS)
- Microsoft Edge 100+ (Windows, macOS)
Note: JavaScript is required for core platform functionality. If you disable JavaScript, many features will not work.
11. Continuous Improvement Commitment
Accessibility is not a one-time project but an ongoing commitment. We pledge to:
- Review and update this Accessibility Statement annually (or when significant changes occur)
- Conduct regular accessibility audits of new features before release
- Provide accessibility training for all development team members
- Prioritize accessibility issues in our bug-tracking system
- Engage with disability community for user testing and feedback
- Stay informed about evolving accessibility standards and best practices
Last Accessibility Audit: February 2026
12. Approval and Date
This Accessibility Statement was approved by It Matters Lda management on February 17, 2026.
This statement will be reviewed and updated:
- At least once per year
- When technology or content significantly changes
- When new accessibility standards are released
- When major accessibility issues are discovered